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HOLLY, Mich., Aug. 13, 2020 – In honor of Bronco’s 55th birthday, Ford celebrates the unprecedented response to the all-new Bronco and Bronco Sport rugged SUV models with the reveal of five new adventure concepts showcasing manufacturing facility-backed equipment that make personalization easier and extra inexpensive. Bronco, Ford’s new outdoor model, additionally declares the primary Bronco Off-Roadeo location and a return to Baja 1000.
“Our dream for Bronco was not just to design a family of automobiles folks would love, however to construct a group around people who like to go off-street and get into the wild, who wish to customise and personize their Broncos, and share experiences with one another,” said Jim Hackett, Ford president and chief executive officer.
Bronco adventure-inspired concepts
Increasing on the Bronco family’s Built Wild innovative design and functionality pillars, these 5 adventure-inspired ideas additional highlight the brand’s readiness for customization at launch. Past the usual options, there are greater than 200 obtainable manufacturing unit-backed equipment for Bronco two- and 4-door models, and greater than a hundred equipment for Bronco Sport models. Special concept prototypes embrace:
Bronco Four-Door Outer Banks Fishing Guide: Goal-built to support a professional fishing guide alongside Cape Hatteras National Seashore, this lifestyle idea relies off the regionally inspired four-door Bronco Outer Banks sequence. On high is a Bestop Sunrider first-row smooth top, factory-fashion idea roof rails and crossbars, and a Yakima LockNLoad Platform roof rack. The SUV makes use of fender-mounted trail sights to fit a customized-made fishing pole and seat perch to look ahead to the right catch. A Ford Performance modular front bumper and safari bar assist push by way of rugged terrain, whereas a slide-out tailgate supplies an awesome work surface when repairing fishing rods or stringing up new lures. All-weather floor mats and splash guards round out the package.Bronco Two-Door Trail Rig: Designed to be the last word hardcore trail rider, this custom build relies on the 2-door Badlands collection. It begins with a Ford Performance modular front bumper, tube doorways, beadlock-succesful wheels and 40-inch Rigid LED lightbar. A Ford Performance by WARN winch helps rescue your lesser-geared up 4×4 mates. On high, manufacturing unit roof rails are augmented with a Yakima Platform roof rack system with mounts for a shovel, and Ford Performance by WARN recovery equipment and restoration boards. Inside are rugged ground mats and a rear swing-gate-mounted desk.Bronco Sport Path Rig: For adventurers looking to elevate their off-highway trekking in a small, rugged 4×4, the Bronco Sport Path Rig amps up the Badlands series model by including 31-inch BFGoodrich Mud-Terrain T/A KM3 tires, a one-inch lift equipment, plus Ford Efficiency by Inflexible LED off-road lights mounted to a front nudge bar. On high, a Yakima LockNLoad Platform roof rack and off-highway gear mounts are designed to carry gear like a excessive-elevate jack kit, Ford Performance restoration boards and jerry cans.Bronco Sport TOW RZR: TOW RZR matches the added passenger comfort and know-how options of the Badlands collection with towing and cargo equipment to help adventurers haul extra outdoor gear. The custom build provides Yakima HD Bar crossbars and OffGrid medium cargo basket and Class II Trailer Tow Bundle with 2,200 pounds of capability to tow off-road runners like the all-new Polaris RZR XP Turbo 1000, unveiled immediately as part of the Bronco birthday celebration.Bronco Sport Off-Roadeo Journey Patrol: Designed for the upcoming Bronco Off-Roadeo buyer journey playgrounds, this Bronco Sport Badlands construct is equipped to help in the wild with its Yakima LockNLoad Cargo Platform to carry restoration gear like a excessive-lift jack, recovery boards and jerry cans. A Ford Performance by Rigid off-road LED lightbar also mounts to the rack system. To help one of many Off-Roadeo excursions available, this Bronco Sport is equipped with the inside bike rack from Yakima to carry two mountain bikes. And to file customers’ adventures, it integrates a goal to land the drone that will be used on-trail at Off-Roadeo locations.Austin, Texas, is Bronco’s first Off-Roadeo locationThe primary of four Bronco Off-Roadeo locations can be within the hill country of Austin, Texas. Opening next summer, the Bronco Off-Roadeo is on the market to Bronco two- and four-door and Bronco Sport Badlands series homeowners to get probably the most adventure out of their rugged SUVs and to construct connections to the better Bronco community. The off-roading and outside adventure playgrounds are designed for all skill ranges, with experiences that purpose to build confidence and encourage Bronco owners to get out in the wild for years to come back.
“Getting into the wild is on the core of Bronco model, and our first Bronco Off-Roadeo location in Austin, Texas, will help gas Bronco fans’ quests for outdoor adventure,” stated Mark Grueber, Bronco brand advertising supervisor. “At every of our 4 Bronco Off-Roadeo places, we wish owners and fans – even those who’re off-road novices – to have as a lot enjoyable as off-highway pros and we would like to provide them with information and experience to make their future Bronco adventures even higher.”
Go to broncooffroadeo.com to study more or to enroll.
Bronco R returns to Baja 1000 this fallBronco R’s angle, reflecting probably the most excessive taste of Constructed Wild DNA, is ready to return to the Rating Baja 1000 this yr. The race prototype construct by Ford Efficiency and Geiser Efficiency continues to serve as take a look at mattress for the brand’s innovative design, functionality and extreme durability testing.
Bronco R leverages the all-new Bronco four-door’s chassis, twin-turbo 2.7-liter EcoBoost V6 engine, 10-speed SelectShift computerized transmission and electronic shift-on-the-fly 4×4 transfer case. It options an excessive race version of the high-efficiency off-highway stability suspension with independent entrance, position-sensitive shocks, end-stop management plus ultra-high-speed desert race tuning. Participation in the brutal off-road competition is part of the Constructed Wild Excessive Durability testing – a series of demanding assessments to ensure all Broncos ship the very best levels of performance, sturdiness and capability to each owner.
Ford is the Official Truck and SUV of Score-Worldwide Off-Highway Racing and lead sponsor of the Score World Desert Challenge Sequence, which incorporates the 2019-22 Rating Baja one thousand races. Ford can be official vehicle of the King of the Hammers ULTRA4 collection. Together, they underscore Ford’s dedication to off-street motorsports and serve as a platform to develop the Bronco model and join with off-road lovers.
Comply with the Bronco R race prototype at Baja and your entire Bronco household on Instagram, @fordbronco.
An unprecedented revealBuyer response to the reveal of the all-new Bronco rugged SUVs has been unprecedented in Ford historical past, with greater than 165,000 people inserting $100 deposits for orders on-line in the primary three weeks and more than 13 million tuning in on tv or watching on social media platforms to catch a glimpse of the extremely anticipated new models.
Inside hours of the July 13 reveal, #FordBronco dominated social media platforms, trending to the top conversation on Twitter within the U.S. As 2021 Ford Bronco Sport Badlands , it helped drive greater than 5.Four million guests in the first 48 hours to the Ford.com webpage to learn more and place reservations. There have been greater than 19.5 million whole visitors thus far.
By the next day, all the 2,000 limited-run Bronco Sport First Version fashions were spoken for. By the next day, all of the 2,000 restricted-run Bronco Sport First Edition fashions were spoken for. Similar for the Bronco two- and four-door First Edition fashions, which elevated production to 7,000 units.